SEO

How Does FindLaw Optimize Your Site

Search Engine Optimization (SEO)

The FindLaw team are experts in optimizing Web sites and we'll optimize yours!

Purchasing a FindLaw Web site package guarantees that your site's design and architecture will be search engine optimized to extend your online reach and visibility to prospective clients looking for lawyers and legal information on the Internet. The FindLaw team uses its legal knowledge and technical experience to provide recommended legal keywords and phrases that best describe your practice and the communities you serve. These keywords and phrases are then strategically placed within the XHTML and content of your Web site, making it search engine friendly.

The FindLaw SEO Process

FindLaw search engine optimization includes a number of components to make your Web site more visible on the Internet.

Determine keywords & phrases for placement in your Web site content and HTML

Choosing the best keywords and phrases to fully optimize your law firm Web site always begins with careful and considered research. FindLaw provides recommended keywords to our Web site clients that best describe their practice and local communities, which are then strategically placed within the HTML and content of their Web site. These keywords and phrases include terms which describe the following:

Your Practice Areas - FindLaw will work with you to compile keywords and phrases that best describe your practice.
Your Location - These describe the geographic areas where you practice in a way that enables your target audience to easily find you online. The FindLaw team will also work with you to compile these critical location keywords and phrases.
Common Terms and Phrases Used by Prospective or Current Clients - FindLaw will assemble commonly used words and phrases that current and prospective clients might use to describe their legal problems when searching for a lawyer or law firm online.

Optimize Your Web Site Back-end Architecture, Page Layout & Keyword Placement

All FindLaw Web sites contain search engine optimized back-end architecture, World Wide Web Consortium (W3C) Web standards page layout, RSS/ATOM feeds and strategic keyword/phrases placement. Fully optimized with the FindLaw Web sites include the following:

Site Architecture: FindLaw Web sites are designed so that all Web pages are placed in top level directories and use keywords in file names to further increase a firm's search engine rankings.
Database Flexibility - Static Load Speed: While we store of all FindLaw hosted Web sites in a database, each individual site Web page is published in static form and is optimized to reduce its file size, thus reducing bandwidth. Small static files lead to faster page downloads which increases the ease in which a search engine can index a Web site and lead to a better user experience.
Web Standards: All FindLaw Web site designs incorporate W3C Web standards and meet U.S. Rehabilitation Act Section 508 and W3C's Web content accessibility guidelines -- ensuring equal access to the information on your site to all of your users. Meeting these guidelines help disabled Internet users and is a solid step in developing a search engine optimized Web site.
Keyword Rich Home Page: FindLaw built Web sites have home pages that are rich in text with location and practice area information.
Optimal Page Layout and Navigation Schemes: FindLaw Web sites provide page layouts and navigation schemes that allow search engine crawlers to index a site easily and efficiently. Web page layouts include keywords and phrases placed optimally on the page, including placement within:
- Page TITLE Tags
- Bold Text Tags
- Page Heading Tags
- META Description Tags
- META Keyword Tag
- ALT Text for Images
- Text Links for Navigation Site Map

Search Engine Submissions

FindLaw customers who purchase a Web Pro or Practice Pro package receive guidance with search engine and online directory submissions. We will help you write the text for your Web directory submissions, as well as offer recommendations regarding where to submit your Web site to obtain a maximum rate of return on your marketing dollar.

Traffic Reports

Enhanced Web Site Traffic Reports are a component of all FindLaw Web site packages. These reports are generated using Urchin Web analytics software, which provides daily, weekly, and monthly metrics to help track your Web site's performance.

With the Urchin Tracking Module, you can determine how many visitors come to your site, where they're coming from, and what specific pages they look at -- information that can be used to continually increase your firm's online reach and visibility. This reporting system makes it possible for you to track "unique visitors" to your site, observe click paths, and obtain loyalty metrics, including numbers of first time visitors, returning visitors and frequency of use.

SEO