FindLaw LawyerMarketing.comThomson FindLawtel. 866.143.4635

Products

Jon Reiter, (303) 947-1737 - email me

Website Levels

Level I

  • 5 Page Web site - Templated
  • 3 Pages of custom, optimized content written for attorney by FindLaw
  • 3 Optimized Pages with Title Tags, Meta-Keyword Tags, and Meta-Description Tags
  • 1 Intake Form
  • May access web site at any time to make changes and add additional content

Level II

  • 20 Page Web site - Templated
  • 8 pages of custom, optimized content written for attorney by FindLaw
  • 8 Optimized Pages with Title Tags, Meta-Keyword Tags, and Meta-Description Tags
  • 1 Intake Form
  • May access web site at any time to make changes and add additional content

Firmsite Expert

  • Activity Tracking Phone numbers (toll free & local #)
  • Accelerated Web Presence
  • Custom Design
  • 10 Custom Content Pages - All Optimized
  • 1 Intake Form
  • Linking
  • Firm & Attorney Profiles

Level III

  • 40 page web site - Completely Customized Design
  • 15 pages of custom, optimized content written for attorney by FindLaw
  • 15 Optimized Pages with Title Tags, Meta-Keyword Tags, and Meta-Description Tags
  • Accelerated Web Presence
  • May access web site at any time to make changes and add additional content

Level IV

  • 100 page web site - Completely Customized Design
  • 20 pages of custom, optimized content written for attorney by FindLaw
  • 20 Optimized Pages w/Title Tags, Meta-Keyword Tags, & Meta-Description Tags
  • Accelerated Web Presence
  • May access web site at any time to make changes and add additional content

Website Components

Spanish Language Content

  • Provides customized Spanish content written by in-house bilingual staff
  • Written with a focus on conversion of leads; comes with Spanish-language intake form
  • Utilizes existing Web design
  • Includes Search Engine Marketing, such as Spanish-language ketword research, with terms integrated into Web pages and metatags (what the search engines read)

Activity Tracking Phone Numbers

  • Activity Tracker puts compelling lead and traffic metrics related to a customers FindLaw online marketing campaign at their fingertips. Activity Tracker enables the customer to see who, how, and when customers are contacting them through a unique phone number and through intake forms on their FirmSite. Tracking reports indicate calls and intake form submissions sent to the firm, which enables the firm to measure their return on investment.
  • Local & toll free phone numbers unique to website
  • Call & email tracking
  • Access to Web Reporting Interface
  • Monthly summary via email

E-Newsletter Package - 1 Topic

  • E-Newsletter subscribers receive a new site section, to which a new newsletter is added monthly. An entire year's subscription may be archived on the Web site. Site visitors may sign up to receive e-mails linking to the new month's article. Using a convenient, Web-based tool, customers can manage mailing lists, track e-mail delivery, provide customized text, and create forms allowing site visitors to sign up for future mailings.
  • Monthly articles on topics related to practice area

- Functional tools (forms, letters, checklists, intake forms) are included
- New information is added to customer's site each month
- Twelve month archiving is available on the customer's site
- Available for electronic distribution
- FAQ questions may be optionally inserted on customer's E-Newsletter page
- Monthly e-mails may be sent according to a customer-defined schedule
- Tools allow firms to create and manage mailing lists
- Optional client subscription form added for site visitor to sign up for monthly e-mails.

Frequently Asked Questions (FAQ's)

  • FAQ Packs consist of Web-ready content related to specific practice areas, available to law firms on a monthly subscription basis. FAQ Pack includes:

o Questions and Answers related to a specific topic
o New Information each month
o Twelve month archiving on the website

FindLaw News

  • FindLaw News places syndicated news stories and Case Summaries directly on the customer's FirmSite. Subscribers will receive a new site section that will display headlines that link to current stories that are refreshed up to three times daily. Customers may choose from News and/or Case Summary topics.

Landing Pages

  • Landing Page (Original) is a single page with 500 words of firm specific content optimized for Search Engines.
  • Landing Page has the same design as the site.
  • Keyword research performed, relevant keywords integrated into page. Meta tags provided.
  • General submission of primary site URL will cover all Landing Pages. Landing Pages will be added to the site map.
  • Landing page copy of 500 words of firm specific content directed around specific keyword strategy oriented toward a specific audience, market segment or region of the country.- Basic intake form
  • Customers must have an email address, through FindLaw or a third party, in order for Contact Us (basic intake) form to function.
  • Customers will receive traffic numbers for the Landing Pages in their WSS account.

News and Resource Pack - 1 Topic

  • News and Resource Pack allows firms to present themselves as a definitive resource for their area of law. Customers can add a section of their site into a topical portal serving up rich, relevant, and frequently updated information. News and Resource Pack offers news, cases, links, topical articles and frequently asked questions. News and Cases are refreshed up to three times daily

Real Audio File

  • Audio provides another medium to engage visitors and reinforce the messages that they see on the law firm's Web site.
  • If a law firm is running an ad on radio, putting the ad on the firm's Web site can reinforce the message and leverage the cost of production.

Blog

  • Blog is short for web log. A web log is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.
  • The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated often using software that allows people with little or no technical background to update and maintain the blog.
  • Unique domain
  • Home Page containing current Blog entries
  • Search Engine Submission to free programs provided by Yahoo, MSN, DMOZ, and Google
  • "Contact Us" section with basic intake form
  • Attorneys Page contains links to Profiles for all firm attorneys registered as Blog users

Foreign Language Page

  • The customer must provide foreign language content in Word or html. The firm is responsible for the accuracy of the content and "clean" html without tabular formatting or styles.
  • No content services will be provided
  • No SEM will be provided by FindLaw. Customer may optionally insert title, description and keyword tags.

Flash Interactive

  • Interactivity of text or images
  • Appears on the Home page layout
  • Interactivity by rolling-over or clicking to cause a change to images or text pieces
  • Multiple text pieces including logo taglines, or call to action
  • Multiple images/scenes
  • Within a single rectangular flash element
  • Home page only

Practice Center

  • Topical Practice Center is a 6-8 page section of a web site with detailed information on a particular topic and offers users access to a wealth of valuable consumer information and powerful calls to action to drive contact with the firm.
  • 6-8 pages
  • Personalization Opportunities
  • Detailed Topical Content, sub-pages containing specific information surrounding a legal topic
  • News feed (Personal Injury and Business only)
  • Intake Form
  • Call to Action Opportunities
  • Related Links
  • FAQs
  • Enhanced Consumer Information

Optimized Video

  • Up to 30 minutes of client supplied video
  • Standard single or multi-title video player integrated on FirmSite content area
  • Host & stream of video on FindLaw's video platform
  • Second year services may include additional SEO and editing activities
  • State-of-the-art video platform to ensure highest SEO and distribution value
  • Customization options within the video players will be standard
  • Video Icons placed on directory products to alert potential customers that they can view video on the law firm Web site, for example: 3rd party distribution options which include uploading to Google, YouTube, MSN, Yahoo!, AOL
  • SEO includes transcriptions, tagging, XML feed to search engines
  • Continued SEO optimization such as video sitemaps and 2nd year services


SEM Advantage Essential

  • Premium Inbound Links from FindLaw and various other sources to enhance site
  • Increased traffic and search engine optimization
  • Semi-annual reporting package included
  • Only 60 available per month

Directory Products

  • Statewide Sponsorships
  • Metro Regions
  • Counties
  • Adding one more level of visibility to your online presence.