How To Market Your Site Online

Search Engine Marketing

Optimizing for Search Engines - Helping Potential Clients Find You
The Internet is like an exceptionally accessible library of information that people can access 24 hours a day, 365 days a year.

• The Internet provides potential clients the opportunity to find you and learn more about regardless of the time or day.
• At midnight on Saturday night, your friend is in jail for DUI and you need to find a lawyer NOW, the Internet is available

How can potential clients find your law firm?

Contact FindLaw legal marketing consultant Jon Reiter for a 30 minute free consultation at 303-947-1737

Keyword Research
By using a proprietary tool to identify which keyword phrases to target and our professional, full time Web writers to integrate those phrases into carefully crafted content, FindLaw effectively draws potential clients to your firm's Web site and motivates them to contact you.

At FindLaw, we have search engine marketing (SEM) consultants who study and test legal marketing search data fulltime. When a potential client is looking for a lawyer, what are the search terms they put into their Internet browser? It is our job to know that - and we do.

• Search engines send out "spiders" that search the Web and scan Web sites. In that way, they index sites so that when your potential clients search for certain terms, the search engine knows where to send them. In the world's vast Internet library of information, search engines are tireless librarians who know every volume available.
• Our SEM consultants track the most-used search terms by legal practice areas and by geography. They will look specifically at the words people in the Phoenix area, for example, use to find the attorney they need.
• Search engines change their indexing protocols frequently. The more sophisticated search engines are, the less they can be confused by unacceptable search engine tactics. Our SEM consultants stay aware of search engine practices so that we can effectively optimize our customers' Web sites.
• FindLaw SEM consultants work closely with writers and designers to integrate search engine optimization into every page of your Internet site.

With a database of more than 12,000 customer Web sites, our SEM consultants have a wealth of data available to make every legal Web site highly visible on the Internet.

Jon Reiter consults with law firms throughout the Denver Metro, Colorado Springs & Pueblo Metro Regions. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.